Above the Line advertising or ATL means the advertising methods used to cater a wider target audience. Examples are the advertisements you enjoy on television, hoardings and radio every day. Mercado Global Media will help you make your brand presence enhanced and visible.
Below the line or BTL refers to the advertising method where products and services are promoted in media other than mainstream. Catalogues, brochures, direct mailers, trade shows are some of the examples of BTL advertising. We at Mercado will help you choose the right spot for your brand.