Google Analytics 4 (GA4) continues to expand its advertising integrations, making cross-platform performance tracking more seamless than ever. Following its recent updates for Meta, TikTok, Snap, and Pinterest, Google has now added Reddit Ads to its list of cost data import partners.
This new feature allows marketers to directly import clicks, impressions, and cost data from Reddit Ads into GA4 — enabling a unified, single-source view of ad performance across all channels.
The Importance of This Update
Reddit’s growing advertising ecosystem has become a key touchpoint for niche communities and engaged audiences. Until now, analyzing Reddit ad performance alongside Google Ads or Meta Ads required manual uploads or third-party connectors.
With this integration, you can:
- Automatically merge Reddit cost, click, and impression data with GA4 traffic metrics.
- View cross-channel ROI and ROAS directly within your GA4 reports.
- Simplify your ad performance tracking without external tools or spreadsheets.
Before You Begin
Before importing Reddit Ads cost data into GA4, ensure that:
- You have at least Analyst access to the Reddit Ads account.
- You hold Editor access to the Google Analytics property.
- All your Reddit Ads include properly formatted UTM parameters in their destination URLs:
- utm_source (required)
- utm_medium (required)
- utm_campaign (optional but recommended)
- utm_id (optional but recommended)
Note:
All of your paid Reddit traffic should use a single consistent utm_source (e.g., “Reddit”) and utm_medium (e.g., “paid”). These values must match exactly with what you enter in your GA4 import configuration.
Step-by-Step: How to Import Reddit Ads Cost Data into GA4
Step 1: Create a New Data Source
- Go to Admin → under “Data Collection and Modification”, click Data Import.
- Click Create data source.
- Enter a recognizable name (e.g., Reddit Ads Cost Import).
- Choose Cost Data as the data type.
- Under “Upload data for import,” select Reddit as the import source.
- Click Next.
Step 2: Connect Reddit Ads
- On the “Set up connection” screen, click Connect to link Reddit as your data source.
- Log in using your Reddit Ads credentials.
- Once authenticated, click Log in to authorize the connection.
Step 3: Configure the Data
- Select your Reddit Business and Ad Account that manages the campaigns.
- Provide matching values for:
- Campaign source → should match your
utm_source(e.g., Reddit) - Campaign medium → should match your
utm_medium(e.g., paid)
- Campaign source → should match your
- GA4 will automatically map the fields for you.
- Click Next to proceed.
Step 4: Review and Finalize Import
- Review all configuration details and verify the selected fields.
- Modify the data source name, import frequency, or filters if needed.
- Click Finish → you’ll receive confirmation that your data source has been created.
- Click Done.
Import timeline:
Imports may take up to 30 minutes to complete and up to 24 hours for data to appear in GA4 reports.
How to Locate UTM Parameters in Reddit Ads
To verify your campaign tracking setup:
- Log in to your Reddit Ads account.
- Open your ad or campaign and check the destination URL.
- Ensure it includes the following parameters:
?utm_source=Reddit&utm_medium=paid&utm_campaign=campaignname&utm_id=12345 - These parameters are essential for GA4 to match Reddit traffic with imported cost data.
Important Notes
- The integration attempts to import up to 24 months of historical Reddit Ads data into GA4.
- If you have previously uploaded Reddit data manually, delete older datasets first to avoid duplication.
- Once the Reddit connector is created, you cannot edit source, medium, or account configurations. To make changes, delete and recreate the connector.
Troubleshooting Common Issues
1. Invalid Credentials Error
→ Ensure your Reddit account has the required permissions and that two-factor authentication is not blocking the connection.
2. Data Not Appearing in GA4 Reports
→ Wait 24 hours after setup. Confirm that UTM parameters exactly match your GA4 configuration (utm_source and utm_medium).
3. Duplicate Cost Data
→ Remove any manually imported Reddit cost data before enabling the API-based connector.
4. Missing Parameters in Reddit Ads URLs
→ Double-check campaign URLs. Without UTM parameters, GA4 cannot match costs with user sessions.
FAQs
No, GA4 supports up to 24 months of historical data for Reddit Ads imports.
No, GA4 automatically maps Reddit cost, click, and impression fields during setup.
Data updates automatically on a daily basis once the integration is active.
It’s best to use a consistent utm_source (e.g., “Reddit”) to ensure GA4 merges all campaign data correctly.
No — Reddit Ads data imports are handled separately and won’t interfere with your Google Ads connection.
It helps unify your marketing performance by combining Reddit Ads spend, impressions, and clicks with GA4 engagement and conversion data — giving a true ROI view in one dashboard.
Yes, Reddit Ads API is typically used to extract metrics like cost, impressions, and clicks for upload into GA4 via Data Import or through tools like Supermetrics or Funnel.io.
Yes, automation tools or scripts can be configured to fetch and upload data daily or weekly, ensuring GA4 metrics stay up to date.
Currently, Google does not offer a native Reddit Ads integration for GA4. Manual or third-party import methods are required.
The most common ones are Cost, Clicks, Impressions, and Campaign Name. You can also include CPC, CTR, and CPM for deeper analysis.
You’ll need to structure your CSV file to include the following columns: Date, Campaign, Source/Medium, Cost, Clicks, and Impressions. Make sure date formats and naming conventions match your GA4 setup.
Use source = reddit and medium = cpc to maintain consistency with GA4 channel grouping and UTM tracking standards.
Yes, tools like Google Apps Script or connectors like Supermetrics can push data from Sheets to GA4’s Data Import section automatically.
GA4 allows up to 1 GB of data per upload, but it’s best to keep datasets small and frequent (daily or weekly) for faster processing.
Usually within a few hours, but processing can take up to 24 hours depending on dataset size and GA4 property load.
Check for mismatched Source/Medium, invalid date formats, missing required fields, or file encoding errors. Also ensure your data is uploaded to the correct GA4 property.
Go to Admin → Data Import → Cost Data → Upload History in GA4 to see status updates, or query via Explore reports using the source filter = reddit.
You can delete the dataset from Admin → Data Import, correct the file, and re-upload it. GA4 will overwrite the previous data.
Yes. Once cost data is imported, you can use Looker Studio to build unified cross-channel performance dashboards for Google, Meta, and Reddit Ads.
If your Reddit Ads account uses a different currency, you should convert all cost values to your GA4 property currency before import using current exchange rates.
Related Articles
- Google Analytics 4 Now Lets You Import Cost Data from Meta Ads and TikTok Ads
- How to Import Cost Data from Snap Ads and Pinterest Ads into Google Analytics 4
Need Help Setting This Up?
Our team at Mercado Global Media LLP specializes in Marketing Technology and Data Integration Solutions — from GA4 and GTM to server-side tagging and BigQuery reporting.
Contact us today to streamline your analytics infrastructure and make smarter data-driven decisions.
Reference:
| Platform | URL |
| https://support.google.com/analytics/answer/16217130 |
