Effective Date: 4 April 2026

1. Introduction

Mercado Global Media LLP (“we,” “our,” or “us”) is committed to protecting the privacy and personal data of individuals who visit our website at https://mercadoglobalmedia.com (the “Website”). This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you interact with our Website, advertisements, and digital services.

This policy applies to all visitors, users, and others who access our Website, interact with our advertisements on platforms including but not limited to LinkedIn, Facebook, Instagram, and Google, or otherwise engage with our services.

2. Information We Collect

We may collect the following categories of personal information:

2.1 Information You Provide Directly

• Name, email address, phone number, and company name (when you fill out a contact form, enquiry form, or subscribe to a newsletter)
• Any information you voluntarily share through email correspondence or consultation requests

2.2 Information Collected Automatically

• Device information (device type, operating system, browser type and version)
• IP address and approximate geographic location
• Pages visited, time spent on pages, referring URLs, and click patterns
• Cookie identifiers and similar tracking technologies

2.3 Information from Third-Party Platforms

• Data received through advertising and analytics platforms such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Meta Pixel, Facebook Conversions API (CAPI), and LinkedIn Insight Tag
• This may include aggregated demographic data, conversion events, and audience insights

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries and provide our services
• To operate, maintain, and improve our Website
• To analyse Website traffic and user behaviour using analytics tools
• To deliver, measure, and optimise advertising campaigns across platforms including LinkedIn, Facebook, Instagram, and Google
• To create retargeting audiences and lookalike/similar audiences for advertising purposes
• To generate aggregated, anonymised reports on Website performance and campaign effectiveness
• To comply with legal obligations and enforce our terms of service

4. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your experience and enable our advertising and analytics services. These include:

4.1 Essential Cookies

These are necessary for the Website to function properly and cannot be disabled.

4.2 Analytics Cookies

We use Google Analytics 4 (GA4) to collect anonymised data about how visitors use our Website. This includes page views, session duration, bounce rate, and user flow. We may also use server-side Google Tag Manager (sGTM) to manage data collection.

4.3 Advertising and Tracking Cookies

• Meta Pixel and Conversions API (CAPI): These tools help us measure the effectiveness of our Facebook and Instagram advertising, deliver targeted ads, and build custom audiences.
• LinkedIn Insight Tag: This tag enables conversion tracking, retargeting, and analytics for LinkedIn advertising campaigns.
• Google Ads Remarketing: Cookies placed by Google to serve relevant ads to users who have previously visited our Website.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our Website.

5. Data Sharing and Third Parties

We do not sell your personal information. We may share your data with the following categories of third parties:

• Advertising Platforms: LinkedIn, Meta (Facebook/Instagram), and Google — for ad targeting, measurement, and optimisation.
• Analytics Providers: Google Analytics, BigQuery, and Looker Studio — for Website performance analysis and reporting.
• Service Providers: Hosting providers, email service providers, and other technical service providers who assist in operating our Website and delivering our services.
• Legal Requirements: We may disclose your information if required to do so by law, regulation, or legal process.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Contact form submissions and enquiry data are retained for up to 24 months unless you request earlier deletion. Cookie and analytics data are retained in accordance with the retention settings configured in our analytics platforms (typically 14 months for GA4 data).

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data, subject to legal obligations.
• Right to Restrict Processing: Request that we limit the processing of your data.
• Right to Data Portability: Request a copy of your data in a structured, machine-readable format.
• Right to Object: Object to processing of your data for direct marketing or legitimate interest purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details provided in Section 11 below.

8. Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption on our Website, secure server infrastructure, access controls, and regular security assessments. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

As we use third-party services (such as Google, LinkedIn, and Meta) that may process data outside India, your personal information may be transferred to and processed in countries outside of your country of residence. We ensure that appropriate safeguards are in place in accordance with applicable data protection laws when such transfers occur.

10. Children’s Privacy

Our Website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete such information promptly.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Mercado Global Media LLP

1st Floor, 41/928 A1, Opp Polyfend Polychem Pvt. Ltd.,

Pipeline Rd., Padivattom, Edappally PO, Kerala, India

Website: www.mercadoglobalmedia.com

Email: connect@mercadoglobalmedia.com

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we protect your information.

This document was last updated on 4 April 2026.