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Google Tag Manager (GTM) Custom Variable Setup

At Mercado Global Media LLP, we provide custom variable setup services in Google Tag Manager (Both the Client & Server Side Containers), allowing you to fetch data from various sources on your site. We can help you set up custom variables using data from your data layer, custom JavaScript, or any other source on your website.

  • Data layer variables
  • We’ll set up custom variables that pull data from your data layer, so you can get more granular insights into user behavior on your website.

  • Custom JavaScript variables
  • We can also set up custom variables that use JavaScript to fetch data from any element on your website, giving you more flexibility in how you track user behavior.

  • Other data sources
  • If there’s a specific data source you want to track, we can work with you to set up custom variables that pull data from that source, whether it’s a database or another external source.

  • Custom variables for better performance
  • By setting up custom variables in Google Tag Manager, you can get more accurate and detailed data on how users are interacting with your website. This allows you to make better data-driven decisions and optimize your website for better performance.

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Inquire about our activities, or have any questions, we’d love to hear from you.

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What We Do

Performance Marketing

Pay Per Click Campaigns

Google Ads

Meta Ads (Facebook & Instagram Ads)

All types of online and social media ads

Setting up Facebook Conversion API with GTM and GA4 Web Tags on GCP

Enhancing GA4 Ecommerce Setup for Advanced Measurement

Google Tag Manager complex set up and audit

Google Tag Manager (GTM) Custom Variable Setup

Server-Side Tagging setup in Google Tag Manager

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